Product usage insight review
A two-to-four-week reading of one product flow, delivered as annotated pictures and a live briefing.
The product usage insight review is the studio’s main sitting. It is for product leads, founders, and research partners who already collect traces — exports, recordings, tickets — and still cannot get a room to agree on what people actually do.
Who it is for
You own a named flow: first-run, search, checkout, a renewal, a support hand-off. The weekly chart looks calm enough, yet colleagues keep arguing from memory. You want a set of pictures a board, a design pair, or a shop floor supervisor can sit with, not another export they have to interpret after the meeting.
It is a poor fit if you need someone to install measuring software, write tracking plans, or run the product team day to day. We read what is already there, and we say when it is too thin.
What you leave with
The result is a bound pack and a sitting. The pack holds eight to twelve annotated pictures of the chosen flow: where people pause, skip, return two or three times, or leave. Beside each picture is a short reading in ordinary sentences. The sitting lasts ninety minutes, in the Level 12 room or by video, with the people who actually own the flow.
You may use the pack internally. You may not republish the drawings as if they were your own studio work.
What is included
- One intake call to name the flow, the question, and the traces you can share
- A review of usage logs, session recordings, and a small set of related tickets or notes
- Eight to twelve annotated pictures plus written reading notes
- One ninety-minute briefing
- One round of revisions on the pack after the sitting
What is not included
- Installing or configuring measuring software
- Ongoing chart walls or live monitoring
- Interviews beyond a short clarifying round unless agreed at intake
- Redesign of screens, copy, or pricing
- Travel outside Tbilisi, unless a visit fee is agreed in writing
Who does the work
Nino Kapanadze draws the pictures. Giorgi Beridze reads the traces and the recordings. Tamar Tsiklauri runs the briefing. The studio is Catalogvectorhub, working from Level 12, 19 Aghmashenebeli Avenue, Tbilisi 0102.
How a review runs
- Intake. You send the product name, the flow, and the question the room keeps repeating. We say whether the traces look thick enough.
- Gathering. You share exports and recordings under a simple confidentiality note. We do not need office access.
- Drawing. Nino and Giorgi build the pictures by hand on paper first, then finish them for the pack.
- Draft. You receive a draft pack before the sitting so names and screens can be checked.
- Briefing. Ninety minutes. We stay with the awkward pages.
- Final pack. One revision round, then print and file copies.
Time and place
Most reviews take two to four weeks from a complete intake. August and December run slower because recordings thin out around holidays. Briefings happen in the Tbilisi room or by video. Preparation work stays at the avenue studio.
What you prepare
- Access to the traces you already collect, with personal details stripped or limited
- A named contact who can answer “what is this screen for?” within a day
- Three to five questions you actually need the pictures to address
- Time in the diary for the sitting, with the people who can change the flow
Constraints
We work from one product surface or one named flow. Two apps, or a whole catalogue, is a different commission. If the traces cover fewer than two ordinary weeks, we will recommend waiting or pairing the review with a short interview round rather than guessing.
Fee
Reviews start at GEL 4,800 for a contained flow with orderly exports. A messy archive, extra languages, or a second sitting is quoted before we begin. A third of the fee holds the diary; the rest is due when the final pack is delivered. See Rates for how estimates are built.
Next step
Write to the studio with the product name, the flow, and a preferred briefing week. We reply within two working days.