Notes from rooms that sat with the pictures
These are notes from briefings, not star ratings. Each one names the flow, the constraint, and what the room did afterward.
Two longer notes sit behind the shorter ones.
The grocer’s checkout, late spring
Lela’s team sold same-day groceries across Tbilisi. Completed orders were up. Support still heard from people who “could not pay.” Catalogvectorhub took the checkout flow only — not the whole shop. The pack showed a return path through the address book that looked like loyalty on the weekly chart and like confusion on the recordings. The briefing ran over by ten minutes because the finance lead kept asking whether the picture could be wrong. Tamar kept the page on the table until the room could say, out loud, which screen they would touch first. They touched the address book, not the payment screen. We were late with the draft; that part of Lela’s note is fair.
The lesson booker’s language loop
Sandro’s product lets families book music lessons. The funnel called onboarding “done” when an account existed. Nino drew the first twenty minutes as a map instead of a funnel and the language picker sat in the middle like a roundabout. Giorgi’s recording notes matched the map. The change was one sentence of instruction, not a new first-run. We still would not call that a full review of the product — only of the first sitting.
If you want the studio to read a flow of yours, write with the product name.
We already had a weekly chart of completed orders. What Catalogvectorhub drew was the same week with the people who came back two and three times before paying, and the ones who never did. The picture was less flattering than the chart on the wall. Tamar still walked us through it without rushing the awkward parts. I would have liked the first draft a few days earlier — we were already in a board week — but the sitting itself changed which screen we decided to fix.
Our onboarding looked short on a funnel. Nino’s picture showed a loop on the language picker that none of us had sat with. Giorgi had marked the same pause in the recordings, down to the second. We did not redesign the whole first-run; we moved one sentence and the loop thinned the following month. The pack is still on the shelf behind my desk.
I booked the half-day workshop because the team kept arguing from three different exports. Pencil on paper sounded precious. It was not. By lunch we had a shared mark for ‘return’ and we stopped calling every quiet Tuesday a collapse. The room on Aghmashenebeli is a little cold in January. Bring a jumper.
The monthly pack is quieter than I expected, which is the point. Three pictures, one page, no theatre. In April they told us the traces were too thin to draw a trend after a release. That honesty cost us a month of pretty charts we would have shown internally. I still pay for the pack.