People talking across a table before looking at documents

Questions worth asking before anyone opens a spreadsheet

2 September 2025

Intake calls at Catalogvectorhub start with five questions. They sound plain. They save a week.

Which flow? Not “the product.” Checkout, first-run, renewal, search. If you cannot name it, we cannot draw it.

Which weeks? Ordinary weeks, plus any week you already know is loud — a holiday, a release, a stock-out. We need the names, not a vibe.

What already happened in the building? A new delivery fee. A translation. A payment vendor swap. Pictures without that list will be read as mysteries.

Who will sit with the pack? If finance comes and design does not, the sitting will tilt. Name the chairs.

What decision is waiting? “We might drop guest checkout.” “We might rewrite the language picker.” If the answer is “we just want to see,” we can still draw, but we will warn you that a pack without a waiting decision often becomes decoration.

Only then do we open a file. Spreadsheets are good at storing traces and bad at holding a room. The pictures exist so the room can point. If you write to the studio, put the five answers in the note. Tamar will still ask them aloud; she likes to hear whether they survived the walk up to Level 12.