Tbilisi has weeks that look loud for reasons that have nothing to do with a screen. A long weekend. A school concert week. A wine festival that fills booking desks. Product teams still bring those weeks to the table and ask us to draw a trend.
Giorgi’s rule is blunt. A trend is a shape that survives at least two ordinary weeks after you take out the named event. If you cannot name the event, you still need two quiet weeks on either side. One tall bar in March is a busy week. We will draw it. We will not write “growth” under it.
This matters for monthly packs. In April we sent a wine-room catalogue a note that said the traces were too thin after a release. They had wanted a picture of recovery. Recovery from what? The week before the release was already a festival week. Stacking a release on a festival is not a reading; it is a collision. The honest picture was a blank margin and a sentence: wait.
If you are preparing a review, mark the calendar for the studio: holidays, releases, stock-outs, weather that keeps people home. We would rather receive a messy calendar than a clean export that hides Tbilisoba.