
What a drop-off looks like when you draw it by hand
A falling bar is not a picture of a pause. Here is how the studio marks the people who leave a named screen.
Short pieces from sittings on Aghmashenebeli Avenue — how a pause looks on paper, when a week is too thin, what to send before a review.
These notes come from actual readings, not from a catalogue of advice that could sit on any desk. If you want the studio to look at your own flow, write first.

A falling bar is not a picture of a pause. Here is how the studio marks the people who leave a named screen.
Holiday spikes, one school concert, and a release on a Thursday — why the studio refuses to call them a trend.

A practical list from Giorgi: filenames, faces, payment screens, and how many recordings a two-week review can actually sit with.
Funnels count people who move forward. Maps show loops. Most awkward products are loops.

Name the flow, the week, the event, the people in the room, and the decision the pictures are supposed to help.