The studio on Aghmashenebeli Avenue

Catalogvectorhub began in 2019 after Nino was asked, once too often, to “make the weekly chart look nicer” for a product meeting on Rustaveli. The chart was already clear. The room simply did not agree on what the people in the product were doing. She started drawing the same week by hand — returns, pauses, abandoned baskets — and bringing the sheets to the table. Giorgi joined the following spring with a stack of session recordings from grocery desks and ticket windows. Tamar came later, when the sittings needed someone who would not let the last twenty minutes turn into a redesign argument.

The studio is still small on purpose. We take a few reviews at a time so Nino can live with a flow long enough to notice the loop that only appears on Thursdays. The room is on Level 12, 19 Aghmashenebeli Avenue, Tbilisi 0102, above a stretch of the avenue that still has print shops and frame makers. That is not a metaphor we force onto the work; it is why we still bind packs and why we prefer a table to a projected wall.

We work with product teams who already collect traces and still leave meetings with three stories. Many of them sell tickets, groceries, lessons, or bookings from Georgia and the wider region. Some are visiting teams who want the sitting in English. We are not a measuring vendor, a design office, or a staffed research department. If the honest next step is “wait two more weeks of recordings,” we say that at intake.

What we hold to: one flow at a time; pictures a person can hold; a briefing that stays with the awkward page; no invented trend where the week was simply quiet.